Pristine Vodka incorporates the purity of nature to reach a new level of excellence. The meticulous filtration and distillation process enhance the natural ingredients, creating a refreshingly smooth texture from start to finish. Pristine Vodka is "gravity-filtered" from 3 stories high. This is a natural process not a forced process. And that makes all the difference! The meticulous 5x charcoal filtration and 5x distillation process enhance the natural ingredients, creating an exquisite refreshing vodka, that we are sure, is unlike any you have had.